Hey there,
I’m Anu John David
Driven by a love for design and innovation, I craft seamless, intuitive digital experiences that empower users. With a passion for blending technology and creativity, I build user-friendly interfaces for websites, apps, and software making everyday interactions simpler, smarter, and more enjoyable
Case Studies
Explore case studies that unpack real-world design challenges from concept to launch. Each highlights my hands-on process, key decisions, and measurable impact, offering practical insights for your own projects.
Experience
UI/UX designer specializing in transforming complex systems in healthcare, finance, and government into intuitive, compliant experiences. Specializes in analytical platforms, bridging technical depth with user needs through data driven design.
Case Studies from Live Products
01 / Boosting Alcon sales through data driven solutions.
Redesigned Alcon’s sales dashboard to improve speed, navigation, and personalization. Through research and tech upgrades, the new interface delivers hyper-personalized insights, enabling faster, data-driven decisions for the surgical team.
02 / Designing a Career and Recruitment Experience
This project reimagined a career and recruitment platform by addressing key pain points for job seekers, recruiters, and managers. Research uncovered poor job matching, data silos, and low transparency. We introduced AI-driven personalization, unified dashboards, and automated insights, leading to streamlined, user-focused mockups.
03 / Enhancing Emergency Response with a Real-Time Hospital Dashboard
This case study details the design of a real-time Hospital Emergency Response Dashboard that replaces manual tools with a user-focused, intuitive interface. User testing guided improvements in layout, color coding, and clarity, enhancing efficiency, decision-making, and trust in emergency care.
Career Journey
With over 9 years of experience in UI/UX design, I have built a career focused on creating impactful digital products across industries like healthcare, telecom, banking, and data analytics. My journey has evolved from foundational roles in web design to leadership positions where I drive design strategy, mentor teams, and establish scalable design systems. Currently, as a UI/UX Designer at Berkshire Hathaway Homestate Companies, I lead end-to-end product design, ensuring seamless user experiences and measurable business outcomes.
Berkshire Hathaway Homestate Companies (Agency Assist) - California, USA
- Product Innovation: Designed FlexPay Plus, transforming manual payment operations into intuitive digital workflows that significantly improved processing efficiency.
- Accessible Design Framework: Developed a comprehensive WCAG AA-compliant design system spanning 50+ screens, optimizing development workflows and ensuring consistency.
- Data-Driven UX Strategy: Implemented rigorous user research and testing methodologies to enhance platform engagement and user satisfaction.
- Cross-Functional Leadership: Collaborated with Product, Engineering, and QA teams to ensure design solutions directly supported and advanced key business objectives.
Genpact Bangalore, India
- Intelligent Platform Redesign: Transformed analytics capabilities with AI-enhanced visualizations to drive operational excellence and strategic impact
- Evidence-Based UX Enhancements: Led in-depth user research to identify and resolve critical system pain points, significantly improving usability
- Inclusive Data Solutions: Created accessible dashboards with enhanced visual clarity to better serve clinical teams
- Collaborative Design Leadership: Delivered multiple high-fidelity prototypes through iterative processes, securing strong stakeholder alignment
AWSM Innovations - India
- Strategic UX Leadership: Directed UX for enterprise products across healthcare, telecom, and banking domains, delivering intuitive web and mobile solutions that enhanced user engagement and operational efficiency.
- Team Mentorship & Collaboration: Led a cross-functional team of designers, developers, and analysts, fostering alignment between business objectives and user-centered design principles.
- Scalable Design Systems: Created and implemented a comprehensive design system with reusable components, significantly accelerating the design-to-development pipeline while maintaining visual consistency.
- Workflow Optimization: Redesigned complex user journeys to streamline onboarding processes and improve task completion rates through more intuitive interfaces.
Early Career: Building Foundations
- Skill Development: Gained expertise in web design, front-end (HTML/CSS/JS), and multimedia.
- Collaborative Projects: Worked in startups and agencies, delivering graphics, web, and presentation designs.
- Mentorship: Guided interns and junior designers in best practices.
- Adaptability: Transitioned from graphic design to UX/UI, embracing emerging tech trends.
The Artist's Path to UX Design
As a photographer and multidisciplinary artist, I’ve explored how visual language shapes human connection. This creative foundation, rooted in award-winning photography and experimental media, informs my UX/UI work. The same principles that guide my art—balance, contrast, and emotional resonance—shape digital products that are both functional and human-centered.
My dual practice highlights shared skills across disciplines:
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Observation: Framing moments trains me for thoughtful user research
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Storytelling: I craft narratives through both images and interfaces
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Sensory Awareness: Art sharpens my sense of color, texture, and rhythm in user experience
This blend gives me a unique lens to design with both beauty and usability in mind. Explore my photography to see how visual thinking drives digital design.
Exhibitions And Awards
2023
Kerala Lalithakala Akademi 51st state visual arts awards for Photography
2022
That Impossible Blue: China – Kerala Maritime Legacy: A Voyage Through Time
A research project grant from New York University Abu Dhabi
2021
The Exodus
Lokame Tharavadu (The World is One Family) — curated by Bose Krishnamachari
2020
Musings from the lost world of Koshur
Art Houz, Bengaluru
2019
Musings from the lost world of Koshur
Gallery 27, Kochi, Kerala
Articles
The New Indian Express
Chin up for history
A designer by profession, Anu, a self-taught artist, preferred to etch the images from history so they can be shared with many generations. Through Vageeswari’s lens, Anu captured the images of Alappuzha’s cultural migration.
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Mint
Kerala’s iconic Vageeswari camera gets a second shot
Alappuzha, Kerala, 1942: It was the year that changed the landscape of photography in India. The year that 16 year old K. Karunakaran invented the Vageeswari, which went on to become one of the world’s iconic cameras.
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The Hindu Businessline
Turning the lens on the most iconic camera made in India
A nostalgic look at the vintage Vageeswari camera invented in Alappuzha back in focus as it is spotlighted at the ongoing Lokame Tharavadu art event
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The Hindu Businessline
On World Photography Day, Vageeswari camera, invented in Alappuzha, is back in focus
At the Lokame Tharavadu art event in Alappuzha, an antique Vageeswari camera stands out, accompanied by striking seaside landscapes captured with it. The exhibit is the work of Anu John David, a photographer and designer from Kollam, Kerala who has been fascinated by the camera’s story since discovering it eight years ago.
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Croma
Remembering the Vageeswari, the first made in India camera that left a lasting impression
Anu John David revived the legacy of the Vageeswari camera in his state-award-winning work for Lokame Tharavadu, a pandemic-era show curated by Bose Krishnamachari and produced by the Kochi Biennale Foundation. He documented Alappuzha’s syncretic culture using reverse-painted negatives to evoke its layered history. Though experienced in digital photography, his interest in the camera grew through conversations with photographers and studio owners.
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MAP Academy
Invented in the 1940s, the Vageeswari Camera is an Indian-made large format field camera designed by K Karunakaran, a technician from Alleppey (now Alappuzha), Kerala.
The camera’s history has seen some renewed attention in recent years, notably in the Lokame Tharavadu exhibition at Alappuzha in 2021, where photographs and working Vageeswari cameras were displayed by photographer Anu John David.
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